Adidas is pleased to announce the appointment of Candace Parker as the President of Adidas Women’s Basketball, a significant milestone in her long-standing partnership with the brand. This transition comes after Parker’s retirement, symbolizing her unwavering commitment to advancing women’s basketball and leaving a lasting impact on future athletes in the sport.

Eric Wise, Global GM at Adidas Basketball, expresses his honor in being a part of Parker’s historic legacy as she takes on this new leadership role within Adidas Basketball. Recognizing her as a true innovator with a deep passion for the game, Wise believes Parker is the perfect fit to drive the growth and credibility of Adidas Women’s Basketball.

In her new position, Parker will collaborate with Adidas to create a dynamic platform that influences and uplifts women’s sports. Leveraging her expertise from the WNBA, she will lead initiatives focused on providing access, representation, and global inclusivity. With the support of Adidas, Parker will implement innovative strategies to empower athletes and inspire the next generation.

Candace Parker, President of Adidas Women’s Basketball, shares her excitement about stepping into this new leadership role, emphasizing the personal significance it holds in her journey with Adidas. She sees this appointment as a shared commitment to making impactful change and setting new benchmarks for the future of women’s sports. It goes beyond just products; it’s about fostering a movement centered around innovation, representation, and access.

Parker’s leadership extends to building upon Adidas’ esteemed women’s basketball roster, which includes talented stars like Aliyah Boston, Hailey Van Lith, and Chelsea Gray. Additionally, she will oversee the development of Adidas Women’s Basketball product lines, reinforcing the brand’s dedication to female athletes.

This appointment underscores Adidas’ dedication to promoting women in basketball and recognizes Parker’s transformative influence in the sport.