Wilson Sporting Goods Co. has officially announced a long-term partnership with Indiana Fever guard, Caitlin Clark, adding her to their roster of athletes. Wilson will introduce exclusive basketball collections in honor of Clark’s enduring legacy, collaborating with her to enhance products across the WNBA, NBA, and basketball in general, solidifying her influence in the realm of sports.
Amanda Lamb, the Head of Global Brand at Wilson, stated, “Wilson is dedicated to commemorating the most memorable moments in sports, and we have consistently associated ourselves with pioneers who push boundaries and craft their own narratives. Caitlin Clark is not only a record-breaking athlete but also a cultural figure who has significantly impacted the game. We are thrilled to partner with her to continue revolutionizing basketball both on and off the court.”
In her capacity, Clark will evaluate, offer advice, and provide input on various Wilson basketball products, contributing to the ongoing enhancement of the game from grassroots to professional levels. Wilson will unveil collections honoring Clark throughout the remainder of 2024, in addition to collaborating with her to creatively oversee her inaugural signature basketball line set to launch later this year.
Reflecting on the partnership, Caitlin Clark, the NCAA Division I all-time leading scorer and WNBA rookie, expressed, “Wilson has been by my side during some of the most crucial moments in my career thus far, and I am thrilled to continue propelling basketball forward in collaboration with them. It is truly surreal to have my own basketball collection and to influence what that signifies for future generations of athletes.”
The initial release in the collection will be available today, showcasing Wilson’s classic white and gold WNBA basketball adorned with personalized laser engravings commemorating iconic moments in Clark’s career. Consumers will have the option to select one of three designs to personalize their basketball.